Is Your Athlete Leaving Performance on the Table?

Practical Performance Nutrition for Serious Athletes and Busy Sports Families.

Helping athletes fuel for practice, games, tournaments, recovery, growth, and demanding schedules.

Meet Eric Sublin, Founder

At ELS Nutrition LLC, we believe that proper nutrition isn’t just about eating well—it’s about fueling excellence and helping you become the best version of yourself, both on and off the field.

I’m Eric Sublin, a NASM Certified Sports Nutrition Coach and NASM Certified Nutrition Coach, and I bring a unique perspective to nutrition coaching that combines culinary expertise with evidence-based nutritional science.

The Athletic Awakening

The turning point in my career came through my son’s youth hockey journey. I watched young athletes in all sports, dedicate countless hours to physical training and skill development yet consistently overlook nutrition, the fundamental fuel that drives performance, recovery, and results. This observation revealed a critical gap in athletic development that I felt called to address.

A Journey Through Food & Nutrition

My relationship with food spans over 25 years in the restaurant and food industry. I’ve worked as a Corporate Trainer and Assistant General Manager for a major US restaurant chain, where I managed training operations across 17 locations in the Atlanta metropolitan area. Later, I transitioned into fine dining, spending a decade as a Chef opening restaurants in New Jersey and South Florida.

This extensive culinary background gives me an unparalleled understanding of food—from its origins and preparation to its nutritional impact. I know what makes food taste great, and more importantly, I know how to make it work for your body and your goals.

The Personal Connection

My own journey with weight management throughout my adult life has given me authentic insight into the challenges many people face with food relationships and weight control. I understand the struggles because I’ve lived them, and this personal experience allows me to connect with clients on both a technical and emotional level.

Getting Started:

Athlete Fueling Consult

$149

Find the Gaps. Build a Better Fueling Plan.

Not sure if your athlete is eating enough, fueling at the right times, staying properly hydrated, or recovering effectively?

The Athlete Fueling Consult takes a practical look at what your athlete is doing now, what their sport and schedule demand, and where their nutrition may be falling short. Together, we identify the biggest opportunities and build a clear, realistic action plan to better support their training, competition and recovery.

3-Day Food Log Review

Practice/Game Schedule Review

Calorie Reality Check

Hydration Check

Basic “What To Eat Before & After” Plan

Practical Action Plan

Athlete Performance Nutrition Academy

$199

Developing Better Athletes Through Performance Nutrition

Athletes spend countless hours developing their skills, strength and conditioning—but fueling, hydration and recovery are often left for families to figure out on their own.

The Athlete Performance Nutrition Academy closes that gap by teaching athletes about performance nutrition and coaching them to build practical fueling, hydration and recovery systems they can understand, apply and eventually manage themselves.

Week 1 – Fuel

Understand your individual energy and macronutrient needs and learn how to fuel for practice, competition and recovery.

Week 2 – Hydrate

Build a practical hydration system for everyday life, training, games and tournaments.

Week 3 – Recovery

Learn how fueling, hydration and sleep work together to help your body recover and prepare to perform again.

Week 4 – Build The System

Turn what you’ve learned into simple, repeatable habits and build your own personal performance nutrition system.

Athletes Receive:
Personalized fueling targets • Hydration targets • Recovery & sleep tools • Athlete resources • Weekly challenges • Personal Performance System

Meal Plan Templates Designed Specifically for Each Individual

Recipes for All Tastes

Meal Prep Systems for Everyday Life or Busy Athletes and Families

Pricing & Services

Comprehensive nutrition coaching to maximize athletic performance and fuel your health goals

Individual Athlete Coaching

Personalized nutrition coaching for individual youth athletes across all sports, focusing on performance optimization and healthy growth.

My goal isn’t to simply teach athletes what to eat. It’s to help them consistently apply performance nutrition habits that support long term athletic development.

  • Comprehensive Performance Nutrition assessment and goal setting
  • 2 consultations per month
  • Sport-specific meal planning and timing strategies
  • Game day nutrition planning and timing
  • Recovery nutrition optimization between games
  • Ongoing support via messaging/email between sessions
  • Flexible scheduling for training and school schedules

From $425/month | Elite Package $725/month

Comprehensive nutritional assessment and goal setting with meal templates and recipe library based on individual preferences, dietary restrictions, and health goals.

  • Initial Assessment: 90-minute comprehensive nutritional evaluation
  • Weekly 1-on-1 Sessions: 60-minute virtual consultations via video call
  • Unlimited Support: Text and email access daily
  • Meal Templates: With dedicated recipe library
  • Progress Tracking: Body composition, energy levels, and goal measurements
  • Plan Adjustments: Real-time modifications based on progress and preferences
  • Store Navigation: In-person or virtual grocery store tour
  • Label Reading: Education on understanding nutrition labels and ingredient lists

Starting at $395/month | Free 30-minute consultation

Team Nutrition Workshops

Interactive 60-minute comprehensive nutrition education workshops focusing on fundamental sports nutrition principles and strategies.

Teams will learn practical strategies to help close the Performance Gap between hard training and peak performance.

  • Sport-specific energy system demands and fueling needs, hydration strategies
  • • Pre-exercise nutrition timing
  • During exercise fueling for practices/games 60+ minutes
  • Post-practice/game recovery nutrition
  • Game day nutrition planning and timing
  • Recovery nutrition optimization between games
  • Tournament nutrition planning for multi-day competitions
  • Building winning nutrition habits

$750/workshop | 3-Pack $2,100 | 5-Pack $3,250

Season Partnerships

Full-season nutrition coaching built around the complete arc of your competitive year — from early training through games, tournaments and playoffs. Your athletes get consistent, progressive support that compounds across the entire season, not just a single session.

  • Performance Season: 6 team workshops (your choice of topics)
  • Elite Season: Complete 7-workshop library
  • 2–3 individual athlete consultations per player depending on tier
  • 1–2 parent education workshops per season
  • Tournament and game day nutrition planning
  • Monthly or bi-weekly coach check-ins
  • Email and text support throughout the full season
  • Educational materials and handouts for every athlete
  • Custom per-athlete meal templates (Elite tier)
  • In-person at your facility or virtual — scheduled around your calendar

Performance Season $5,900 (up to 20 athletes) | Elite Season $7,900 (up to 25 athletes)

Workshops & Additional Services

Workshops:

Program 1: “Nutrition 101: Your Secret Weapon on (and off) The Field – Ice – Track or Court
Covers nutritional fundamentals (the big 3), hydration, sleep, daily life, sport performance, swap outs, fueling the dream
Program 2: “Fuel Your Game” – The Complete Game Day Nutrition Blueprint
Covers energy systems, pregame nutrition, game day hydration & in-game fuel, recovery
Program 3: “Building the Youth Athlete Body” – Nutrition for Growth and Performance
Covers calorie needs, protein needs, carb needs, supplement information
Program 4: “Game Day Warrior” – Tournament and Competition Nutrition
Covers tournament preparation, multi game nutrition strategy, travel nutrition, common tournament mistakes & solutions, special situations, food label reading
Program 5: “Train Hard, Eat Right: Why Nutrition Makes or Breaks Your Sports Goals”
Covers the science of gains, post training window, the compound effect of good choices, common nutrition mistakes, build your personal gains strategy
Program 6: “Fueling Champions: Building Winning Nutrition Habits for Young Athletes”
Covers the motivation trap, building habits, making it work in real life, the compound effect of small changes, tech tools to win, family integration, troubleshooting common challenges, 30-day habit challenge, the champion mindset
Program 7: “Meal Prep Mastery for Youth Athletes & Families”
Covers the science behind meal prep, tools & equipment, strategies, methods & batch cooking fundamentals, food safety, techniques and trouble shooting.

Additional Services:

  • Custom Workshop Development – $400
  • Parent Nutrition Workshop – $375 Practical education that helps parents understand and support the fueling, hydration and recovery needs of developing athletes.

Continuous Support:

Our continued support includes comprehensive maintenance planning and transition strategies designed for long-term success. Clients receive regular plan adjustments and progress reviews, along with ongoing habit tracking and behavioral coaching. We provide detailed performance monitoring and analysis, coupled with regular goal assessment and re-evaluation sessions to ensure continued progress.

Our Mission

Through ELS Nutrition LLC, I’m dedicated to providing evidence-based nutrition guidance to:

Young athletes seeking to maximize their potential. Serving athletes in soccer, lacrosse, hockey, baseball, figure skating, synchronized skating, basketball, volleyball, track & field

Youth athletes and their families looking to transform their relationship with food, increase performance, and optimize their health

Individuals struggling with weight management who want sustainable, realistic solutions

Why Choose ELS Nutrition?

Athlete-Focused: Specialized knowledge in sports nutrition helps young athletes fuel their training, enhance recovery, and maximize performance.

Unique Expertise: The combination of culinary knowledge and nutritional science means I understand both the art and science of food.

Personal Experience: Having navigated my own weight management challenges, I bring empathy and real-world understanding to every client relationship.

Evidence-Based Approach: All recommendations are grounded in proven nutritional science and tailored to your individual needs and lifestyle.

Whether you’re an athlete looking to gain a competitive edge, someone struggling with weight management, or anyone seeking to optimize their nutrition, ELS Nutrition is here to help you achieve your goals.

Let’s work together to help you become the best version of yourself.

Contact

Office: (248) 387-9149

Mobile: (954) 736-9513


eric.sublin@elsnutrition.com

West Bloomfield MI 48323

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